The University of Georgia Can Now Pay Players Directly

Georgia governor Brian Kemp made news today that could change the college football landscape. He signed an executive order that allows schools like Georgia to pay players directly for use of their name, image, and likeness.

In the everchanging world of college football, programs across the country have been paying players through NIL collectives. There is an ongoing House v. NCAA case in federal court regarding college football and  pay-for-play. This new order from Kemp will be in effect until that case is settled.

This order prevents the NCAA, any conference, or any other governing body from taking "adverse action" against any college institutions in the state for paying players for name, image, and likeness.

It includes the following language:

"That neither the NCAA, an athletic conference, nor any other organization with authority over collegiate athletics shall take any adverse action against a post secondary educational institution in the State of Georgia," the order wrote, "for such institution facilitating compensation, offering compensation, or compensating an intercollegiate student-athlete for the use of such student-athlete's NIL."

This order is to take effect immediately.

Photo via GPB

kep NIL executive order.pdf